22 Sep 2011

  • First seasons of multiplatform format are set to launch in India, Egypt, Malaysia and Taiwan
  • Including the new deals, over 1,000 episodes of The Money Drop have now been sold in 32 territories
  • The format has now generated over 15 million online game plays worldwide
  • The Money Drop was created by Endemol UK and will be among Endemol’s highlights at Mipcom 2011

Endemol, a world leader in entertainment programming, today announced that its multiplatform hit The Money Drop has been picked up in four new territories, taking the total number of episodes sold worldwide to over 1,000.

Endemol India has been commissioned by Star Network’s Bengali channel Star Jalsha to produce a first series of 26 episodes.  The show will run twice weekly in prime time with launch details to be revealed at a later date.

In Egypt broadcaster Al Mehwar has ordered 48 episodes of The Money Drop, which will run weekly in a peak time slot.  The series will be produced by Endemol Middle East and is set to debut in early 2012.

Endemol Malaysia has been commissioned by Astro’s Ria channel to produce 26 twice weekly episodes of the show, due to launch in a prime time slot in winter 2011.

Endemol Asia has also closed a deal with Next TV in Taiwan on a first season of 52 episodes with launch details to be announced in due course.

Including these new deals 1,140 episodes of The Money Drop have now been sold in 32 territories across Europe, the Middle East, the Americas, CIS territories, Asia and the South Pacific.  

In many of the local versions of the show viewers are able to simultaneously play along online, mirroring the white knuckle tension on the TV screen.  This has now generated over 15 million online game plays worldwide.

David Flynn, Creator of The Money Drop at Endemol UK comments: “I’ve never experienced a show becoming a global hit in such a short amount of time. It seems that risk taking, tension and life-changing money dropping through the floor make for must see TV in any language.”

Iris Boelhouwer, Managing Director of Creative Operations adds: “Over 1,000 episodes sold and over 15 million online games played worldwide are great benchmarks to break through ahead of Mipcom.  This is a format that works on many levels with heart stopping jeopardy, human drama and seamless play along potential, which continues to prove an addictive formula wherever it airs.”

The Money Drop is a high jeopardy TV game show that can be simultaneously played online at home. Contestants are given their prize at the top of the show - a million in cash. All they have to do is keep hold of it by correctly placing their winnings on the trapdoor displaying the correct answer. If the answer is wrong their money will fall through the floor and be lost forever.

The format made its international debut in May 2010 in the UK where it is currently in its fifth series on Channel 4.


For more information:
Charlie Gardner
tel: +44 (0) 208 222 4116